With newspaper and magazine advertising becoming a thing of the past, MCWare now offer a full online advertising solution, utilising the power of Google AdWords. Google AdWords makes use of Googles powerful search engine, targeting users that are searching for items related to what you are selling.
Not only is AdWords ideal in terms of targeted audience but it is also cost effective. Working on a pay-per-click system, you only pay when someone clicks on your advert. Our team at MCWare can work with you to create a weekly/monthly/yearly budget that will work well for you, placing your advert in the top position within Googles Ad placement.
MCWare have been using Google AdWords for many years and incorporate it into our own advertising strategy, we know what makes a good advert, one that will get you the customers you want and will cost you the least money. We will work closely with you to get to know your product and who you are targeting, from this we will create you the perfect advertising campaign to get you the maximum ROI.
With 3D Animation becoming ever more popular, MCWare are now able to offer this service to our customers. Whether you need something simple like a 3D logo or something more complex like a concept model or 3D animation, our team of designers can offer this to your business.
We use the latest in 3D Design Software to create detailed, photo-realistic imagery. We can implement the 3D into your web site or brochures to add that extra wow factor. If you have a new product in the making then we can create a 3D concept of it that you can show to potential clients or in presentations.
If you want your Darlington based business to turn heads then a promotional video is the ideal tool. Our team of designers can create you a bespoke video that compliments your companies branding, demonstrating what your business has to offer in a short time. We can provide your video in any format and any resolution, allowing you to use it in anything from your web site to a presentation.
Your promotional video can contain anything that you want, whether you just want moving images and text or if you want video footage of your product. MCWare have the capabilities to provide these services to your video, we use state of the art equipment and software to make flawless promotional material.
If you would like to see an example of the type of promotional video we can create, then head to our promotional video page to see our own video.
"A picture is worth a thousand words", at MCWare we believe whole heartedly in this statement, that is why we are able to offer your business a professional Photography service. Whether you need photos of your premises or you need photos of the surrounding area for use on your web site, MCWare are able to offer this service.
MCWare also have designers that can offer photo manipulation. We are able to restore old photos, colour black and white photos, turn your photos black and white and even isolate elements of a photo. Whether you need your old photos digitising or need the background on a photo changing, MCWare use the latest photographic technology to offer you a huge range of photographic services.
Emails have been used to advertise businesses in Darlington for many years, however the look and design of these emails has changed dramatically, not only to keep up with design trends but also to keep up with the moving technology. Email Marketing today can feature fully illustrated brochure emails complete with back-end analytics and user tracking.
Our experts at MCWare know what will work to catch your recipients eye, with our years of Email Marketing experience we know how best to advertise your business through Email Marketing. Of all the email today, 90% of it is spam, putting more roadblocks in the way of your email campaign reaching its recipient. MCWare together with our sister company HD Forensics have put a lot of time into spam research, investigating the factors that biggest effect whether an email is black listed or not.
Once your email campaign has been sent, MCWare can then offer you data feedback and analytics, giving you feedback about the number of emails that were opened, which links were clicked and how many emails were forwarded etc. This data is also useful to us as it will allow us to advise you on where to make improvements on the next campaign you send, continually improving your ROI.
As part of our Web and Intranet Design service, MCWare are now able to offer a full Content Management service on top. We know how frustrating it can be when you need to update your web site but have to wait for the web design company to make the change. Despite how quick they can make the change it would never be as fast as you could make it, if you knew how. MCWare have the solution, we can provide your web site with a content management system, allowing you to make changes to the pages of your web site without any interaction from us. Plus all of this in a simple to use user interface similar to any word processing software.
Our system can be configured to suit your businesses individual needs, whether you simply need to change your web sites news page, or if you need to change the web sites structure, adding and removing pages etc. The Content Management system provided by MCWare can be configured to suit any Darlington based business requirement.
Our system can be implemented into a web site that we are creating for you or into your existing web site, you will be provided with an administration panel accessible by username and password. From here you will able to manage your web sites content and structure, this will vary depending on the system you have opted for. Although our system is very user friendly, MCWare are able to offer training to your business on how to make the most out of your system.
MCWare are firm believers in complying with standards set by governing bodies, therefore our Content Management System will produce W3C compliant code, also SEO friendly meaning your web sites search engine ranking wont be effected by the Content Management System.
MCWares Web and Intranet Design service doesn't end with your web site going live. We are also able to offer you detailed Data Feedback and Analytics about your web sites traffic. Making use of Googles ground breaking Analytics technology we can provide you with monthly/yearly reports detailing visitor numbers, where visitors have come from and which technologies they are using on a daily basis.
If we are providing you with SEO or AdWords services then this feedback is particularly useful to us, letting us monitor keyword activity and continually improve your service and in term raise your ROI. If we aren't providing you with these services then that doesn't mean this feedback isn't useful, for example it will let you know where most of your traffic is coming from. If you are selling books and 95% of your traffic is coming from America then it may well be worth setting up distribution chains there, saving you money on postage.
The reports that MCWare can provide you are very detailed and can be customised to suit your needs. Some of the key features our report can detail are visitor numbers, length of visits, browser capabilities, ISP details, direct traffic, referring sites, keywords, AdWord traffic (if applicable), top content, top landing pages, top exit pages and most popular links.
As well as Digital Services, we also offer the following services:
Anti Spam Darlington | Content Filtering Darlington | CRM and ERP Darlington | Digital Services Darlington | Disaster Recovery Darlington | ISO 27001 Darlington | IT Service Contracts Darlington | Password Recovery Darlington | Payment Plan Darlington | Search Engine Optimisation Darlington | SharePoint 2010 Darlington | Software Training Darlington | Telephone Systems Darlington | Virtual Tour Darlington | VMWare Darlington | Web Intranet Design Darlington
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